Samsung + John Legend

Art Direction, UI Design
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OVERVIEW

In conjunction with Samsung Galaxy Note and Verizon, John Legend gave away all-access passes to sweepstakes winners. I produced the responsive designs for the marketing site.

ROLES

Art Direction
Visual Design

DETAIL

Desktop Experience

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Opportunity

How do we speak for three huge brands, each with a distinct voice, while not overpowering the main reason people were visiting the site—for a chance to hang out with John Legend?

Goals
  • Create a microsite that seamlessly combines marketing messages from Samsung, John Legend, and Verizon
Pain Points

Working with three marketing teams, each with a lot invested in the sweepstakes, was challenging. Each wanted their brand front-and-center. It took a lot of iterations before everyone was finally satisfied.

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DETAIL

Mobile Experience

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