F Sharp is an adtech/creative agency with a focus on music. In my 2.5 years there, roles I had included art direction, UI design, creative direction, and department head. These are a few of the hundreds of campaigns we launched while I was there.
For our second year working with Gold's Gym on their "March Music Madness" campaign, we created an interactive experience where a user votes for their favorite workout song of the year.
Every song was submitted along with a charity name. The champion song won a cash prize for that charity.
By far the most challenging aspect was displaying all 64 songs, throughout the voting rounds, with album art on a single screen.
Working with MICK we created the art and microsite for his and Jeff's annual Summertime mixtape. A career/life highlight came when I received an email directly from Jeff thanking me for my work on the art and site.
One of the first campaigns I worked on in a non-Latin alphabet. For Chinese New Year, Nike Taiwan ran a "playlist analyzer" campaign on Spotify.
A user drags and drops a playlist from their library and based on song data, is served different results along with a new playlist.
The client requested a custom graphic on the loader screen in the style of the campaign. Illustration is mine.
Depending on the playlist input, graphics and results would vary.
An early project with F Sharp, I designed this Facebook app that created musical montages from Facebook albums.
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